Job Description
AboutCalo
Launched in November of 2019, Calo is on a mission to make healthy easy. We’re a team of dedicated people driving this mission by providing better, faster, and cheaper ways to access food through technology.
Role Overview
With our growth in KSA, we’re looking for a star to join our team as a Marketing Manager, to be responsible for developing, executing, and overseeing marketing strategies tailored to the Saudi market helping us stay fresh and competitive.
Main Responsibilities
- Build quarterly and monthly local marketing strategies derived from the company’s OKRs
- Own marketing KPIs tracking and achievement such as: achieving growth and delivery targets
- Lead and grow a team of marketing specialists
- Manage marketing budgets and spend on a monthly and quarterly basis ensuring optimal resource allocation
- Oversee customer communication plans & CRM process
- Own the development of engaging localized marketing calendar
- Launch marketing campaigns end to end, to acquire customers across various channels
- Identify key customer segments to tailor marketing messages
- Work cross functionally with customer experience, product, growth, design, local operations, food team, etc to align on new launches, targets, campaign development, etc …
- Identify new customer acquisition opportunities and test innovative strategies for effectiveness
- Ensure all customer acquisition activities comply with local regulations and ethical standards
- Ensure excellent customer experience and journey
- Build strategic relationships and partner with key industry players
- Continuously monitor and analyze campaign performance data to optimize ROI and adjust strategies accordingly
- Conduct thorough market research to understand customer behavior, preferences, trends, and competitors' activities in Saudi
- Liaise with social media influencers to execute promotional campaigns
Ideal Candidate
- Strong understanding of the Saudi culture, consumer behavior, and market dynamics
- 3+ years of marketing experience, with at least 1 year in a managerial role
- Bachelor’s degree in Marketing or related field
- Exceptional communication and writing skills in English and Arabic
- Proven experience in planning and executing successful customer acquisition campaigns
- Data-driven mindset with the ability to analyze and interpret performance metrics
- Proficiency in digital marketing tools, social media platforms, and market research techniques
- Strong organizational skills with the ability to manage multiple projects simultaneously
- Collaborative attitude and ability to work effectively with cross-functional teams
- Pleasant personality and able to lead with empathy and patience
Job Details
- Job Location
- Riyadh Saudi Arabia
- Company Industry
- Other Business Support Services
- Company Type
- Unspecified
- Employment Type
- Unspecified
- Monthly Salary Range
- Unspecified
- Number of Vacancies
- Unspecified